Our Program Forward
FORWARD Micro-Entrepreneurship
Our micro-entrepreneurship training program called “FORWARD” was launched in May 2020. Project FORWARD is a unique program that continuously coaches and handhold participants throughout their journey in becoming a micro-entrepreneur. 71% (173) of our micro- entrepreneurs come from Household Incomes below RM2000/month and they are mostly single mothers, urban poor, women, retirees, and students. On average, they have achieved an increase of 10-20% of their monthly income. This initiative aims to provide an income generating opportunity for the deserving low – income group and financially vulnerable, particularly to those who are affected by the pandemic. (Institute of Strategic & International Studies (ISIS) studies show Malaysia’s unemployment rate could hit the highest level in three decades as more Malaysians are likely to lose their jobs and 4.7% of unemployment rate was estimated in 2021.
The direct cash support via BSH and other sources of support is just a one-off transfer amount and may not provide the long-term financial solution to particularly vulnerable groups such as the lower- income, unemployed, part time workers, single mothers and retirees to manage the post-Covid 19 effects. Thus there is a need to provide, very specific training to this group of people so they are able to generate income and survive the crisis independently. To achieve this, Project FORWARD will not just provide training per say; but will focus on coaching and mentoring the targeted participants in pursuing their business interests. The participants will be guided on entrepreneurial, social and other related skills. One of our missions in Project FORWARD is to put our best foot forward to guide and assist all of our participants to plan and execute an income generating activity/ies even if they are not well versed in it. To give them the right tool kits, confidence, mentorship and hand holding so that they can achieve their dreams and break free from poverty with confidence that they have proper guidance and support.
We aim to build a network of successful micro entrepreneurs in our financially vulnerable and urban poor communities. Their progress will be measured periodically. The solutions may vary for each participant as they all will come in with unique issues. We will also provide them with legal services/advice or counselling if need be, especially those who are in a vicious cycle of an unhealthy environments. When we are able to assist them with issues from home and providing them with continuous social support, we are able to clear their minds and then feed them all the necessary knowledge and skills they will need to run a successful business. The ultimate vision of this initiative is to make the target group financially independent. This eventually will lead to increased social wellbeing and quality life.
To better empower our community, Primus Wellness launched a micro-entrepreneurship training program called “FORWARD” in May 2020. Project FORWARD is a unique program that continuously coach and handhold participants throughout their journey in becoming a micro-entrepreneur.
Project FORWARD is not a training per say; but will focus on coaching and mentoring the targeted participants in pursuing their business interests. The participants will be guided on entrepreneurial, social and other related skills. One of our missions in Project FORWARD is to put our best foot forward to guide and assist all of our participants to plan and execute an income generating activity/ies even if they are not well versed in it. To give them the right tool kits, confidence, mentorship and hand holding so that they can achieve their dreams and break free from poverty with confidence that they have proper guidance and support.
We aim to build a network of successful micro entrepreneurs in our financially vulnerable and urban poor communities. Their progress will be measured periodically. The solutions may vary for each participant as they all will come in with unique issues. We will also provide them with legal services/advice or counselling if need be, especially those who are in a vicious cycle of an unhealthy environments. When we are able to assist them with issues from home and providing them with continuous social support, we are able to clear their minds and then feed them all the necessary knowledge and skills they will need to run a successful business.
The ultimate vision of this initiative is to make the target group financially independent. This eventually will lead to increased social wellbeing and quality life.